Digital Advertising Courses
IAB UK online training is free to access as a membership benefit and can be completed at your own pace. Our courses are suitable for all abilities and seniority, and span a range of subject areas so you can immerse yourself in this exciting industry and become a confident, educated authority on all things digital advertising. Four of our ten training courses are even CPD accredited, so you can earn yourself CPD credits upon completion (1 hour = 1 CPD credit).
By navigating to the online training platform from this page, you will be prompted to sign up (or log in if you have previously accessed the platform). You will automatically be enrolled in all courses, meaning you can dive right in and get started on upskilling your digital skills. You must be a member of IAB UK to access online training.
Browse our online training courses
See our available online training courses below and if you have any questions or enquiries, please get in touch at [email protected]
Introduction to Digital Advertising
Get to grips with the types of companies involved in the industry, how digital ads are traded, and some of the crucial acronyms you will encounter.
Paid Search 101
Explore the fundamental elements of paid search, as well as the seven key foundations needed to launch a paid search campaign.
Paid Social 101
Discover the power of paid social media and learn the fundamentals, including: tracking, targeting, budget, creative, reporting. and optimisation.
Programmatic 101
Get to know what programmatic is and where it’s come from, how a programmatic ad gets served and how to measure these campaigns.
Emerging Channels
This course explores fast-evolving digital channels including CTV, DOOH, audio and retail media and how they are changing.
Introduction to Digital Measurement
This course will take you through principles of how to build your measurement strategy.
Future of Targeting and Measurement
In this course, we outline the implications of the deprecation of the third-party cookie and other identifiers, and discuss how to start preparing for the future.
Digital Advertising Regulation in the UK
This course provides an overview of how digital advertising is regulated in the UK, the IAB’s role, and industry standards.
UKOM & Ipsos iris: Online Audience Measurement and Insight
Discover valuable insights that UKOM endorsed data from Ipos iris can reveal about about how the UK population behaves online, helping to inform your digital advertising strategies.
IAB UK Gold Standard
Make sure you’re up-to-date on the Gold Standard’s criteria and the challenges it’s addressing by completing our short e-Learning exercise.
Webinars and virtual events
We also host a variety of webinars on a range of topics from across the industry that members can attend live or stream later at their own leisure.
Bespoke Training
In need of specific training? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.